14
Oct
“Fun can obviously change behavior for the better. We call it the Fun Theory.”
Initiated by Volkswagen, the Swedish folks of thefuntheory.com claim that if everyday activities, such as taking the stairs or recycling, were more fun, than more people would willingly engage in them. The concept is simple enough.
In this video, a staircase in Stockholm is converted into, essentially, a piano. By the end of the day, 66% more people than normal chose the stairs over the escalator. Ahh… like music to my ears.
Now, where do I sign to have all staircases made into pianos?
Check their website - www.thefuntheory.com - for additional videos.
