And we’re all enthralled. So let’s dissect it.

First, it’s got a real classy looking cover. Reddish, leatherish, refined with gold print and gold touches on the pages and an “old-school bookmarking ribbon thingy” according to Efe’s “old-school bookmarking” expertise. (Which is, mind you, quite expansive). Side note: how much do you think Burton spent to publish these guys anyway?

You can even personalize it by filling in your name under the “This Book Belongs To” section on the inside back cover or the “Dear New Rider” section in the front. Which will make you feel cool. Along with the Free Learn to Ride Lesson and Lift Ticket Package coupon you get if you buy certain boards.

The majority of the Good Book is in fact a catalogue of Burton apparel and gear, of which the new “Easy Livin”, “Love” and “Hate” boards stand out with their artistic designs and pathos pulls. There are a few new plaid prints for apparel that, obviously, riders and general hipsters alike will dig, and a lot of new, earth-toned outerwear pieces that are sure to please the more conservative outdoorsmen.

Furthermore, the Book’s got multiple size, shape, comfort, and ridability charts, which are incredibly useful and surprisingly fun to read, so we’ll just go ahead and say the layout and design of the book is beyond awesome. The Good Book also comes complete with mid-section of high quality, glossy photographs that are certified suitable as wall art for broke students and / or those obsessed with Burton.

Sweet additions: A symbol of a white dove with a yellow scroll marked “GMP” adorns any of Burton’s products which fall under the Green Mountain Project umbrella, which is devoted to eco-friendly production. A symbol of a hand sprinkling snow flakes adorns any of Burton’s products which are specially created for the new, emerging rider.

I’m going to get back to mindless perusal now. Wee!